As an award winning journalist who decided to open his own consulting firm in the midst of a pandemic, Scott Light has unique insight into what it takes to engage with the media. Join us as we talk with Scott about how to effectively build media relations, why it’s important to have collaborative working relationships with local journalists, and why a plan for crisis communications is vital for any brand, large or small. For more information on Scott Light Consulting, visit scottlightconsulting.com.
Category Archives: Episodes
We sat down with Lori Wengerd, the owner and president of Home Care Assistance a 2018 Torch Award recipient, to discuss how COVID-19 changed the in-home care industry, what we’ve learned from this experience and how to have tough conversations with the aging individuals in your life. For more information on Home Care Assistance visit their website at homecareassistance.com.
Join us as we have a conversation with Steve Lekas, cofounder and CEO of Branch Insurance about how important Trust is when it comes to business. Branch was a 2020 Torch Award for Ethics recipient and Steve walks us through how he conceived the idea of Branch, how Branch is building Trust with their customers and what being a Torch Award recipient means to them. To learn more about Branch Insurance, check them out at ourbranch.com.
We had the opportunity to sit down with Connie Matthews, founder and owner of Reynon Educational Services and Training, and discuss cyber security. 2020 threw plenty of curveballs our way but most everyone was able to get used to working, learning and shopping online with ease. What didn’t come naturally? Being prepared to deal with cyber security ourselves without an IT team backing us up. Listen in as Connie offers her tips and advice for making sure you and your information stay safe online.
Listen in as Everett Woodel Jr. the U.S. Small Business Administration Columbus District Director and Kip Morse the President & CEO of BBB serving Central Ohio as they discuss how BBB and SBA have been helping small businesses through the pandemic, what’s next for small businesses and how we can support small businesses during National Small Business Week and beyond.
Small businesses are a driving force in Columbus, and no one knows this more than U.S. Small Business Administration (SBA). We were thrilled to have Everett Woodel, Jr., the District Director of SBA, stop by our office to discuss what resources SBA and BBB can offer to small businesses as well as the three pillars they use to help small businesses thrive. Let us know your favorite part of the conversation in the comments below!
Nevin Bansal, founder of Small Biz Cares, dropped by our studio to impart wisdom on how small businesses can have a large impact on their communities and how Small Biz Cares December Community Service Day is the perfect way to help out during the holidays. Let us know your favorite part of the conversation in the comments down below!
Paul Proffitt, founder of Sundown Group, stopped by our office to chat with us about what makes the perfect pitch and to discuss how Sundown Group is a partner for BBB’s Ignite! Pitch with Purpose and Spark Awards event. If you’d like to submit a pitch, please click HERE. If you’d like to nominate a business or learn more about the Spark Awards, please click HERE.
We chatted with Scott McComb, Chairman and Chief Executive Officer at Heartland Bank, about how valuable employee input can be to help businesses be more trustworthy. Our Torch Award for Ethics are now accepting applications and nominations, to nominate a business or apply, please go to bbbtorchaward.com.
We had the chance to sit and talk with Barry Chandler, Co-Founder of Storyforge, about how branding is changing from selling to storytelling. He gave us insight into how to tell your brand’s story and, of course, Irish Whiskey. Let us know your biggest takeaways down below!